Project Blueprint: It’s important to begin any storytelling project with intention. Before you start making things, you should have a clear sense of who you’re trying to reach, what you’re trying to say, and the scope of your project on all platforms. This project blueprint is designed to help. Fill it out at the beginning of the planning process when you have some idea about what you want to do. Once completed, it should serve as a “North Star” that will help you focus and prioritize throughout the creative process.